Brand / 01
Our brand
Technology exists to connect us with the primal world, not to separate us from it. Everything we make starts there.
Built by hunters, for hunters
In 2013 we realized that there was a huge gap in the Western hunting world: there was no convenient way for hunters to research and plan for hunts according to their own personal need. So we built exactly what they needed, and GOHUNT was born.
Combining expert hunting knowledge with data science, we’re able to build a product set that simplifies every aspect of a hunter’s life, allowing them to focus on what really matters: getting into the field and hunting.
Along the way, we’ve built an incredible community of like-minded individuals with a shared passion for hunting. Our vision continues to grow as we pursue our goal of empowering hunters to venture beyond the horizon, to hunt a new state or species, and to continue to grow past their potential.
If you believe in our mission—that technology exists to connect us with the primal world and not to separate us from it, that hunting creates a true connection with that world, and that self-reliance and true growth are only created through embracing struggle—we welcome you.
Why we exist
We empower hunters to pursue greater adventures through innovation
Our position
GOHUNT is for all hunters who aspire to grow their skills and seek new adventures. We’ve crafted the most reliable interactive hunting platform because every aspect of our offerings is led by expert hunters and built by world-class technologists.
Five pillars organize everything we say
Hunters are dreamers. Always trying to see what’s over the next ridge or beyond the next trailhead. We always seek the unknown and pursue a greater adventure.
Tailor content along every axis
Level
- 101
- Beginner
- Intermediate
- Advanced
- Expert
- Legend
Medium
- Rifle
- Bow / archery
- Muzzleloader
Species
- Elk
- Mule deer
- Antelope
- Bear
- Deer
- Sheep
- Mountain goat
- Ibex
- Bison
- Caribou
- Wolf
- Mountain lion
- Boar
Location
- State
- Region
- Country
- Terrain type
- Hunt unit
Example: “Bowhunting techniques for beginners through experts” spans the full Level axis on a single Medium.
From features to essence
- Brand essenceGreater adventure through innovation
- Brand personaAudacious, confident, unrelenting, responsible, expert, diligent, genuine, inclusive, and self-reliant
- Emotional benefitsGiving hunters the confidence and self-reliance to believe they can pursue something greater with less perceived risk
- Functional benefitsImproving the hunting experience, expediting the development of expertise, and creating self-reliance among hunters of all levels
- Features & attributesAn interactive hunting platform that provides content, training, planning tools, and gear—authored, created, and curated by experts
Product
- Subscriptions
- Shop
- Transactional email
- Customer support
Content
- Articles
- Video
- Photo
Marketing
- Promotional email
- Social
- Affiliate
- App stores
When new situations arise
01
Be customer obsessed, and work backward from there
We’re hunters and users of our product first and foremost. When making decisions, think about how it will affect our customer’s experience, and ensure that we deliver on always improving this experience, and never moving it backward.
02
We are a hunting company
Not a product company, not a content company, not a gear shop. Hunting is our north star, and that is not changing. Our goal and purpose is to serve hunters, the hunting community, and conservation efforts funded by hunting.
03
Take ownership and be transparent
Inside and out, we strive to be transparent, responsible, and maintain a culture of ownership. Mistakes are how we truly learn and grow. If you’re not making mistakes, you’re not thinking big enough—but they shouldn’t be made twice.