Skip to content
GOHUNT Brand

Foundations / 04

Logo

A strong, bold, graphic statement. Viewers read it many ways—a mountain reflected on a still lake, an arrow, an animal, a compass needle.

Silhouetted hunters glass from a rocky rim as the sun rises over the horizon

One mark, three forms

The logotype and logomark can be used together as a lockup or on their own.
GOHUNT logomark

Logomark

Use the mark on its own whenever possible to indicate a GOHUNT communication.

GOHUNT lockup

Lockup

For added clarity: new areas of expansion, wayfinding and signage, co-branding.

GOHUNT wordmark

Wordmark

Supports the mark on subsequent pages. Never a first-touch identifier. Monochrome only.

Four variations, one preference

Use Primary Dark whenever possible, then Primary Light. Only use the files supplied by GOHUNT—never recreate or recolor the logo.
Primary Dark lockup
Primary DarkPreferred whenever possible.
Primary Light lockup
Primary LightSecond preference, on dark grounds.
Monochrome Dark lockup
Monochrome DarkSolid grounds or photos where orange disappears.
Monochrome Light lockup
Monochrome LightSolid grounds or photos where orange disappears.
Monochrome orange logomark

Special use: Monochrome Orange

Sparingly, and only where you can’t control the background tone but can assume it’s near white or black—favicons, email signatures, user-customizable elements. There is no orange wordmark equivalent.

Give it room to breathe

The icon keeps clear space of half its height on all sides. The wordmark keeps the height of the “H” in HUNT. Lockups get 1.5× the x-height at the bottom to look centered.
½x½x½x½x
GOHUNT logomarkx

Minimum · Logotype

50pxon screen

1″ / 25mmin print

Minimum · Logomark

15pxon screen

0.185″ / 5mmin print

Don’t alter the logo

These may be visually interesting, but they dilute the logo’s impact. Exceptions (custom apparel, co-brands) need brand authorization.

Don’t

Don’t stretch, squash, or distort the logo.

Don’t

Don’t rotate the logo.

Don’t

Don’t place the logo inside an outlined shape or box.

Don’t

Don’t add shadows, effects, or extraneous colors.

Don’t

Don’t use the light mark on a light background.

Don’t

Don’t use the dark mark on a dark background.

Equal weight, GOHUNT first

No logo should be diminished. Place GOHUNT furthest left or on top. Separate with a plus, a hairline cross, or a simple line—never a bold “×”.

Do

A simple diagonal line creates clear delineation.

Do

A plus sign of any weight signals partnership.

For three or more partners, skip dividers and use monochrome versions of every mark. Optical balance beats alignment tools.

Logo files

SVG for digital, PNG @4x where vectors aren’t supported.