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GOHUNT Brand

Brand / 02

Our voice

Our core characteristics come from the values of our founder and team. They shape how we sound everywhere—from a push notification to a feature film.

Two hunters glass from sagebrush with alpenglow on jagged peaks behind them

Nine traits guide every word

  • 01

    Audacious

    We are clear, honest, and unapologetic. We are daring and bold—going against the grain to challenge the status quo.

  • 02

    Unrelenting

    We don’t stop until the job is done, because we know true growth comes only from hardship.

  • 03

    Confident

    We have deeper experience from deeper hunts. Our confidence is communicated through simple, clear thought, spoken with conviction.

  • 04

    Genuine

    We are honest, real, and always follow through on our word. Speak humbly and don’t complicate things.

  • 05

    Responsible

    We live with the world, not on it. Always communicate respect and accountability for the environment and nature.

  • 06

    Inclusive

    Hunting creates a deeper connection with our world and ourselves. Our goal is to introduce as many people to this experience as we can.

  • 07

    Expert

    Our communications are educational as well as inspirational, sharing valuable knowledge and insights with hunters.

  • 08

    Self-reliant

    We have confidence in our own abilities, no matter what stands before us.

  • 09

    Diligent

    Care with conviction. We are disciplined and committed to our goals, and will take whatever steps are necessary.

Declaration of intent

The understanding

Our core ethos, written the way our founder speaks. Use it as a tuning fork for tone.

We are the ones who understand the primal world. The world that has always challenged us and pushed us past our limits, with personal growth building through the struggle.

This is why we hunt.

To provide for ourselves and our families, to connect with our food and our primal world, and to adventure into the unknown.

We understand the importance of protecting our wild animals and wild places. The importance of living with the world and not just on it, unknowingly taking it for granted.

Learning from the land by connecting with what it has to share. This connection has been with us for generations to those that have listened for it. Those that have heard it understand the need to preserve it for generations beyond us.

If you share this understanding, or hunt for this understanding, we welcome you. If you believe technology exists to connect us with the primal world, and not to separate us from it, we welcome you.

Join us on our hunt.

This, not that

A quick way to check whether copy sounds like GOHUNT.

  • Confident

    Cocky

    We have a quiet confidence born from experience. Bragging, boasting, and bravado have no place in our voice.

  • Experts

    Elites

    Do not assume advanced concepts are easy to understand, and do not talk down to our readers.

  • Naturalists

    Hippies

    Our respect for the primal world is born from time spent in it—not from what we saw on social media.

  • Informal

    Edgy

    Casual, but never haphazard or thoughtless. Plainspoken and timeless. Avoid slang unless it’s relevant and widely understood.

  • Unapologetic

    Jerks

    We know what we do and we do it well, and aren’t afraid to say so—without putting down other people, companies, or ideas.

Handle with care

Certain words and phrases carry extra weight in the hunting world.

Puns and “cheekiness”

Refrain from puns in official communications—bios, support replies, content, and anything introducing GOHUNT to a new audience.

  • “We’re aimed at helping hunters”
  • “We have that in our sights”
  • “We’re on target”

“Average,” “expert,” or “skilled” hunters

There is no such thing. All hunters can learn from one another. Never make one hunter “less than” another.

Try: Diehard, Lifelong

Sorry

A charged term in the hunting world. In support situations, lean on “We apologize for…” instead of “We’re sorry for…”.

Good

What is good to you might be poor to your reader. Especially avoid terms like “good buck.”

Success

Success in hunting doesn’t mean harvesting an animal. It can mean getting into the field, time with family, or a new state or weapon. Reflect every definition.